For my first Blog post, I've decided to recommend some reading that I think will be helful to anyone starting out in business for themselves. One of my favourite business books is Michael Gerber's "The E-Myth Revisited: Why most small businesses don't work and what to do about it", published by Harper Business, originally in 1995.
I first read it about ten years ago, and I find myself drawn back to it from time to time as I remind myself that my business needs me to actually pay attention to it for it to continue to thrive. That might sound like an oddly obvious statement, but the fact is that, for many people, once they start out in their own businesses, they become so all-consumed in the "doing" of their business, they fail to realise that there is more to their business than them just "doing what they do".
In fact, for many, within a very short time, the “doing” of their business becomes something different to what they originally set out...
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Okay then, let's do this!